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Pennsylvania Criminal and Traffic Leads and Direct Mail

The leads: We collect all Pennsylvania criminal and traffic data. You can tell us which counties you want (or which court offices, if you want to break it down that way). You can also tell us which types of cases (offenses) that you want. We filter the data to your specifications and then email it to you each day, Monday through Friday. Monday’s data includes the data from the weekend. All the data is fresh. We collect the newly filed cases each day.

Types of service: We have two types of service: the Traditional Service and the Full Service. With the Traditional Service, we collect leads on newly filed Pennsylvania criminal and traffic cases. We filter these leads according to your specifications in terms of the counties you are interested in, the types of charges (cases) you are interested in, and your general marketing strategy. We can then send you a spreadsheet containing these leads. You only pay for the leads we send you and we only send you the leads that you want. In addition, we also offer a free mail merge service. If you email us your letters, we will keep them on file, and then each day, Monday through Friday, we will mail merge the leads into your letters and then email you the already mail-merged letters ready for printing. If you plan to use labels to address your mail pieces, we can mail merge the leads into labels for you, again at no extra charge.

For the Full Service, we handle the entire process for you, from collecting the newly filed Pennsylvania criminal and traffic cases (the leads), filtering them to your specifications in terms of counties, types of charges that you are interested in, and any other strategy that you have. We then print your envelopes and letters in full color and mail off your mail pieces (advertisements). We mail each day, Monday through Friday. We are professional mailers and maintain multiple permits with USPS.

Price: For the Traditional Service, there is a one month (30 calendar day) free trial, followed by $0.45 per record. For the Full Service, the first 4 weeks of service are discounted by $0.45 for a total price of $1.15 per mail piece. After the free trial, the price is $1.60 per mail piece. The Full Service price is all-inclusive and includes the cost of the leads, postage, labor, and materials. The free trial or discounted trial does not obligate you to continue with regular service. There are also no long term commitments. You can cancel at any time just by emailing us. With either the Traditional Service or Full Service, you can cap the amount you want to spend so you can stay within your marketing budget.

How fresh are the Pennsylvania leads? We collect the Pennsylvania leads each day, every day, so the leads are as fresh as the leads can be. We email the leads to you each day, Monday through Friday. Monday's data contains the leads from the weekend.

Do you collect criminal cases in Philadelphia as well? Yes, we collect criminal leads in Philadelphia. We do NOT collect minor traffic leads in Philadelphia County, due to how the court system is set up and the availability of the raw information we need to create the leads. However, please note that we do collect traffic-related misdemeanors in Philadelphia County, like DUIs. It is just the minor traffic cases, like speeding, that we are unable to collect.

Philadelphia leads have the same pricing as the rest of Pennsylvania leads and Full Service for Philadelphia is at the same price as Full Service for the rest of Pennsylvania. 

How do you fix bad addresses and returned mail? We use address correction software. This is software maintained by a vendor that has a license with USPS. The addresses in the leads we collect are fed through the address correction software (and thus the USPS databases of addresses). The result is that many bad addresses are eliminated entirely. Some bad addresses have fixable errors and the software automatically fixes those errors. This can be a real advantage since you now have some leads with accurate addresses that other attorneys may not have access to. Address correction software is not perfect, and you will still get some returned mail. However, the quality of the address correction software that we use will substantially reduce returned mail and help get more of your mailers to the right potential clients at the correct address.

Can I pick and choose only the types of offenses/charges I want and only in the counties that I want? Yes. We can filter the data to your specifications according to county (or court office) and type of offense/charge.

Can you help me execute complex marketing strategies? Yes, we can help you with just about any strategy, including, but not limited to:

  • Identifying out-of-state defendants so that you can target those most likely to hire an attorney instead of going to court themselves.
  • Identifying Hispanic records so that you can send an advertisement in Spanish.
  • Filtering for complex combinations of charges: like only mailing for a record containing a driving on a suspended license charge if the defendant is also charged with either a DUI or a reckless driving charge.

Is it easy to make changes? Yes, just email us and we can make the changes for you.

Can you do the mailings for me? Yes. This is called our Full Service. The price is $1.60 per mail piece ($1.15 per mail piece for the first 4 weeks). This is an all-inclusive price and includes the cost of the leads, postage, labor, and materials. We simply invoice you once every two weeks by adding the number of mail pieces mailed off for you during that two week period. You can also cap the amount that you want to spend so you stay within your marketing budget.

Any other special characteristics of your services: We can provide free mail merge to make things easier on your end. Basically, you email us your letters and we keep them on file. Each day, we mail merge the data into the letters, and then email you the already mail-merged letters along with the data. You can just open up the document containing the mail-merged letters and hit “print.” Then you can do the rest of the mailing process. It is that easy. There is no extra charge for mail merge.

Do you have any samples of the Pennsylvania leads or advertising letters for me to look at? Yes, please email us at info@directlegalmail.com or use the contact box to the right, and we will send you a sample of the data and/or sample letters.

Ethics rules relating to direct mail advertising in Pennsylvania

Rule 7.3. Solicitation of Clients.

    A lawyer shall not solicit in-person or by intermediary professional employment from a person with whom the lawyer has no family or prior professional relationship when a significant motive for the lawyer’s doing so is the lawyer’s pecuniary gain, unless the person contacted is a lawyer or has a family, close personal, or prior professional relationship with the lawyer. The term ‘‘solicit’’ includes contact in-person by telephone or by real-time electronic communication, but, subject to the requirements of Rule 7.1 and Rule 7.3(b), does not include written communications, which may include targeted, direct mail advertisements.

    A lawyer may contact, or send a written communication to, the target of the solicitation for the purpose of obtaining professional employment unless:

(1)  the lawyer knows or reasonably should know that the physical, emotional or mental state of the person is such that the person could not exercise reasonable judgment in employing a lawyer;

(2)  the person has made known to the lawyer a desire not to receive communications from the lawyer; or

(3)  the communication involves coercion, duress, or harassment.

Comment:

(1) A solicitation is a targeted communication initiated by the lawyer that is directed to a specific person and that offers to provide, or can reasonably be understood as offering to provide, legal services. In contrast, a lawyer’s communication typically does not constitute a solicitation if it is directed to the general public, such as through a billboard, an Internet banner advertisement, a website or a television commercial, or if it is in response to a request for information or is automatically generated in response to Internet searches.

(2) There is a potential for abuse when a solicitation involves direct in-person, live telephone or real-time electronic contact by a lawyer with someone known to need legal services. These forms of contact subject a person to the private importuning of a trained advocate, in a direct interpersonal encounter. The person who may already feel overwhelmed by the circumstances giving rise to the need for legal services, may find it difficult fully to evaluate all available alternatives with reasoned judgment and appropriate self-interest in the face of the lawyer’s presence and insistence upon being retained immediately. The situation is fraught with the possibility of undue influence, intimidation, and over-reaching.

(3) This potential for abuse inherent in direct in-person, live telephone or real-time electronic solicitation justifies its prohibition, particularly since lawyers have alternative means of conveying necessary information to those who may be in need of legal services. In particular, communications can be mailed or transmitted by email or other electronic means that do not involve real-time contact and do not violate other laws governing solicitations. These forms of communications and solicitations make it possible for the public to be informed about the need for legal services, and about the qualifications of available lawyers and law firms, without subjecting the public to direct in-person, telephone or real-time electronic persuasion that may overwhelm a person’s judgment.

(4) The use of general advertising and written, recorded or electronic communications to transmit information from lawyer to the public, rather than direct in-person, live telephone or real-time electronic contact, will help to assure that the information flows cleanly as well as freely. The contents of advertisements and communications permitted under Rule 7.2 can be permanently recorded so that they cannot be disputed and may be shared with others who know the lawyer. This potential for informal review is itself likely to help guard against statements and claims that might constitute false and misleading communications, in violation of Rule 7.1 The contents of direct in-person, live telephone or real-time electronic contact can be disputed and may not be subject to third-party scrutiny. Consequently, they are much more likely to approach (and occasionally cross) the dividing line between accurate representations from those that are false and misleading.

(5) There is far less likelihood that a lawyer would engage in abusive practices against a former client, or a person with whom the lawyer has a close personal or family relationship, or in situations in which the lawyer is motivated by considerations other than the lawyer’s pecuniary gain. Nor is there a serious potential for abuse when the person contacted is a lawyer. Consequently, the general prohibition in Rule 7.3(a) is not applicable in those situations. Also, paragraph (a) is not intended to prohibit a lawyer from participating in constitutionally protected activities of public or charitable legal-service organizations or bona fide political, social, civic, fraternal, employee or trade organizations whose purposes include providing or recommending legal services to their members or beneficiaries.

(6) But even permitted forms of solicitation can be abused. Thus, any solicitation which contains information which is false or misleading within the meaning of Rule 7.1, which involves coercion, duress or harassment within the meaning of Rule 7.3(b)(3), or which involves contact with someone who has made known to the lawyer desire not to be solicited by the lawyer within the meaning of Rule 7.3(b)(2) is prohibited. Moreover, if after sending a letter or other communication as permitted by Rule 7.2 the lawyer receives no response, any further effort to communicate with the recipient of the communication may violate the provisions of Rule 7.3(b).

(7) This Rule is not intended to prohibit a lawyer from contacting representatives of organizations or groups that may be interested in establishing a group or prepaid legal plan for their members, insureds, beneficiaries or other third-parties for the purposes informing such entities of the availability of and details concerning the plan or arrangement which the lawyer or lawyer’s firm is willing to offer. This form of communication is not directed to people who are seeking legal services for themselves. Rather, it is usually addressed to an individual acting in a fiduciary capacity seeking a supplier of legal services for others who may, if they choose, become prospective clients of the lawyer. Under these circumstances, the activity which the lawyer undertakes in communicating with such representatives and the type of information transmitted to the individual are functionally similar to and serve the same purpose as advertising permitted under Rule 7.2.