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Minnesota Bankruptcy Leads and Direct Mail

Our coverage:

We currently collect and supply Minnesota bankruptcy leads. These leads are based off of judgments against individual defendants (consumers). In the past, the civil case was filed by the plaintiff-creditor against the defendant-debtor. The defendant-debtor lost and now a judgment has just been docketed against them. These defendants could possibly use the services of a bankruptcy attorney. 

We collect leads from every county in Minnesota and we can do direct mail advertising to cases in any county or counties in Minnesota that you desire.

Free trial offer:

Since we have just completed our Minnesota lead gathering software program for Minnesota judgments on consumer debt lawsuits, we are currently providing a one month, no obligation free trial of the leads. 

Two types of service are available for Minnesota bankruptcy cases: 

We can provide Traditional Service, whereby we collect the leads on a daily basis and then email them on a spreadsheet to you Monday through Friday, with the new cases from the weekend delivered on Mondays' spreadsheets. You or your assistants can then prepare your advertisements using these leads and mail off from your office. We recommend that you or your staff mail off each and every weekday that is not a public holiday so as to maintain the advantage Direct Legal Mail generates by collecting the leads so quickly. We call the service where we collect the leads and you mail them off, the Traditional Service. The other type of service we offer is the Full Service, whereby we handle the entire process for you, from collecting the leads to preparing your advertisements and mailing them off for you.

Pricing: 

For the Traditional Service, there is a one month (30 calendar day) free trial, followed by $0.60 per record. For the Full Service, the first 4 weeks of service are discounted by $0.60 for a total price of $1.20 per mail piece. After the free trial, the price is $1.80 per mail piece. The Full Service price is all-inclusive and includes the cost of the leads, postage, labor, and materials. The free trial or discounted trial does not obligate you to continue with regular service. There are also no long term commitments. You can cancel at any time just by emailing us. With either the Traditional Service or Full Service, you can cap the amount you want to spend so you can stay within your marketing budget

Can I get only the types of civil cases that I want? 

Yes. We can provide a full list of civil cases to you and you can pick and choose the types of cases you want. Usually, attorneys will pick debt collection cases over a certain dollar amount as well as foreclosure cases, but we are flexible and can collect and provide the leads that best suit your strategy.

Can you help me execute complex marketing strategies? 

Yes, we can help you with just about any strategy, including, but not limited to:

  • Identifying Hispanic records so that you can send an advertisement in Spanish.
  • We can also help you execute on strategies that you have come up with yourself, and we keep these strategies confidential so that you can benefit from the strategies that you have come up with.

Is it easy to make changes? 

Yes, just email us and ask and we can make the changes for you.

Any other special characteristics of your service: 

Yes, we can provide free mail merge to make things easier on your end. Basically, you email us your letters and we keep them on file. Each day, we mail merge the data into the letters, and then email you the already mail-merged letters along with the data. You can just open up the document containing the mail-merged letters and hit “print.” Then you can do the rest of the mailing process. It is that easy. There is no extra charge for mail merge.

Can you do the mailings for me? 

Yes. This is called our Full Service. The price is $1.80 per mail piece ($1.20 per mail piece for the first 4 weeks of service). This is an all-inclusive price and includes the cost of the leads, postage, labor, and materials. We simply invoice you once every two weeks by adding the number of mail pieces mailed off for you during that two week period. You can also cap the amount that you want to spend so you stay within your marketing budget.

Do you have any samples of the Minnesota civil leads (bankruptcy leads) or sample bankruptcy advertisement letters and mail pieces for me to look at?  

Yes, please email us at info@directlegalmail.com or use the contact box to the right, and we will send you a sample of the leads and/or sample letters.

 

Rule 7.3 Solicitation of Clients

(a)

 A lawyer shall not by in-person or live telephone contact solicit professional employment from anyone when a significant motive for the lawyer's doing so is the lawyer's pecuniary gain, unless the person contacted:

(1) is a lawyer; or

(2) has a family, close personal, or prior professional relationship with the lawyer.

(b)

 A lawyer shall not solicit professional employment by written, recorded, or electronic communication or by in-person or telephone contact even when not otherwise prohibited by paragraph (a) if:

(1) the target of the solicitation has made known to the lawyer a desire not to be solicited by the lawyer; or

(2) the solicitation involves coercion, duress, or harassment.

(c)

 Every written, recorded, or electronic communication from a lawyer soliciting professional employment from anyone known to be in need of legal services in a particular matter shall clearly and conspicuously include the words "Advertising Material" on the outside envelope, if any, and within any written, recorded, or electronic communication, unless the recipient of the communication is a person specified in paragraph (a)(1) or (a)(2).

(d)

 Notwithstanding the prohibitions in paragraph (a), a lawyer may participate with a prepaid or group legal service plan operated by an organization not owned or directed by the lawyer that uses in-person or telephone contact to solicit memberships or subscriptions for the plan from persons who are not known to need legal services in a particular matter covered by the plan.

(Amended effective August 31, 1993; amended effective October 1, 2005; amended effective April 1, 2015; amended effective June 11, 2015.)

Comment

[1] A solicitation is a targeted communication initiated by the lawyer that is directed to a specific person and that offers to provide, or can reasonably be understood as offering to provide, legal services. In contrast, a lawyer's communication typically does not constitute a solicitation if it is directed to the general public such as through a billboard, an Internet banner advertisement, a website or a television commercial, or if it is in response to a request for information or is automatically generated in response to Internet searches.

[2] There is a potential for abuse when a solicitation involves direct in-person or live telephone contact by a lawyer with someone known to need legal services. These forms of contact subject a person to the private importuning of the trained advocate in a direct interpersonal encounter. The person, who may already feel overwhelmed by the circumstances giving rise to the need for legal services, may find it difficult fully to evaluate all available alternatives with reasoned judgment and appropriate self-interest in the face of the lawyer's presence and insistence upon being retained immediately. The situation is fraught with the possibility of undue influence, intimidation, and over-reaching.

[3] This potential for abuse inherent in direct in-person or live telephone solicitation justifies its prohibition, particularly since lawyers have alternative means of conveying necessary information to those who may be in need of legal services. In particular, communications can be mailed or transmitted by email or other electronic means that do not involve real-time contact and do not violate other laws governing solicitations. These forms of communications and solicitations make it possible for the public to be informed about the need for legal services, and about the qualifications of available lawyers and law firms, without subjecting the public to direct in-person or telephone persuasion that may overwhelm a person's judgment.

[4] The use of general advertising and written, recorded or electronic communications to transmit information from lawyer to the public, rather than direct in-person or live telephone contact will help to assure that the information flows cleanly as well as freely. The contents of advertisements and communications permitted under Rule 7.2 can be permanently recorded so that they cannot be disputed and may be shared with others who know the lawyer. This potential for informal review is itself likely to help guard against statements and claims that might constitute false and misleading communications, in violation of Rule 7.1. The contents of direct in-person or live telephone contact can be disputed and may not be subject to third-party scrutiny. Consequently, they are much more likely to approach (and occasionally cross) the dividing line between accurate representations and those that are false and misleading.

[5] There is far less likelihood that a lawyer would engage in abusive practices against a former client, or a person with whom the lawyer has a close personal or family relationship, or in situations in which the lawyer is motivated by considerations other than the lawyer's pecuniary gain. Nor is there a serious potential for abuse when the person contacted is a lawyer. Consequently, the general prohibition in Rule 7.3(a) and the requirements of Rule 7.3(c) are not applicable in those situations. Also, paragraph (a) is not intended to prohibit a lawyer from participating in constitutionally protected activities of public or charitable legal-service organizations or bona fide political, social, civic, fraternal, employee or trade organizations whose purposes include providing or recommending legal services to its members or beneficiaries.

[6] But even permitted forms of solicitation can be abused. Thus, any solicitation which contains information which is false or misleading within the meaning of Rule 7.1, which involves coercion, duress or harassment within the meaning of Rule 7.3(b)(2), or which involves contact with someone who has made known to the lawyer a desire not to be solicited by the lawyer within the meaning of Rule 7.3(b)(1) is prohibited. Moreover, if after sending a letter or other communication as permitted by Rule 7.2 the lawyer receives no response, any further effort to communicate with the recipient of the communication may violate the provisions of Rule 7.3(b).

[7] This rule is not intended to prohibit a lawyer from contacting representatives of organizations or groups that may be interested in establishing a group or prepaid legal plan for their members, insureds, beneficiaries or other third parties for the purpose of informing such entities of the availability of and details concerning the plan or arrangement which the lawyer or lawyer's firm is willing to offer. This form of communication is not directed to people who are seeking legal services for themselves. Rather, it is usually addressed to an individual acting in a fiduciary capacity seeking a supplier of legal services for others who may, if they choose, become prospective clients of the lawyer. Under these circumstances, the activity which the lawyer undertakes in communicating with such representatives and the type of information transmitted to the individual are functionally similar to and serve the same purpose as advertising permitted under Rule 7.2.

[8] The requirement in Rule 7.3(c) that certain communications be marked "Advertising Material" does not apply to communications sent in response to requests of potential clients or their spokespersons or sponsors. General announcements by lawyers, including changes in personnel or office location, do not constitute communications soliciting professional employment from a client known to be in need of legal services within the meaning of this rule.

[9] Paragraph (d) of this rule permits a lawyer to participate with an organization which uses personal contact to solicit members for its group or prepaid legal service plan, provided that the personal contact is not undertaken by any lawyer who would be a provider of legal services through the plan. The organization must not be owned by or directed (whether as manager or otherwise) by any lawyer or law firm that participates in the plan. For example, paragraph (d) would not permit a lawyer to create an organization controlled directly or indirectly by the lawyer and use the organization for the in-person or telephone solicitation of legal employment of the lawyer through memberships in the plan or otherwise. The communication permitted by these organizations also must not be directed to a person known to need legal services in a particular matter, but is to be designed to inform potential plan members generally of another means of affordable legal services. Lawyers who participate in a legal service plan must reasonably assure that the plan sponsors are in compliance with Rules 7.1, 7.2 and 7.3(b). See Rule 8.4(a).