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Maryland Criminal and Traffic Leads and Direct Mail

The leads that we collect and can provide to you: We collect new criminal and traffic leads in all of the district and circuit courts in Maryland. So whenever someone is charged with a type of criminal or traffic charge in a county that you work in, we can send that lead to you.

What types of service we offer and the pricing: We have two types of service that we offer in Maryland: Traditional Service and Full Service. With Traditional Service, we collect newly filed criminal and traffic cases and then filter this data according to your specifications. We then address correct the data using mailing software. We can email the data to you in a spreadsheet or we can mail merge the data into your letters and send you the already mail-merged letters ready for printing. We can also mail merge the data into labels for you and then email you already mail-merged labels ready for printing. Or we can do any combination of the above. And it is all just $0.15 per record with no other charges. In addition, the first month is a no-obligation free trial. 

For the Full Service, we can handle the entire process for you all the way from collecting the data to mailing off your mail pieces each day at the Post Office. We can print in full color on both your envelopes and your letters. We can produce, print, and mail a truly spectacular mail piece for you. And it is just $0.75 per mail piece with no extra charges and the price is reduced for the first four weeks of service to just $0.95 per mail piece. And these are all inclusive prices. So postage, labor, ink, paper for the letters, envelopes, and the leads are all included. We can also print in full color on both the envelopes and letters at no extra charge.

I am worried about returned mail and waste. What do you do to reduce returned mail? We run the data through special address correction software and the address correction software eliminates bad, unfixable addresses, and corrects bad, fixable addresses. Address correction software will not eliminate bad addresses or returned mail but it will substantially reduce bad addresses and the associated waste.

Can I pick and choose only the types of cases I want and only in the counties that I want? Yes. We can filter the data to your specifications according to county and type of charge/offense.

Can you help me execute complex marketing strategies? Yes, we can help you with just about any strategy, including, but not limited to:

  • Identifying out-of-state defendants so that you can target those most likely to hire an attorney instead of going to court themselves.
  • Identifying Hispanic records so that you can send an advertisement in Spanish.
  • Mailing for complex combinations of charges: like only mailing for driving on a suspended license if the defendant is also charged with either a DWI or a reckless driving charge.

Is it easy to make changes to what types of data or kinds of cases I am getting? Yes, just email us and we can make the changes for you.

Any other special characteristics of your service: Yes, we can provide free mail merge to make things easier on your end. Basically, you email us your letters and we keep them on file. Each day, we mail merge the data into the letters, and then email you the already mail-merged letters along with the data. You can just open up the document containing the mail-merged letters and hit “print.” Then you can do the rest of the mailing process. It is that easy. There is no extra charge for mail merge. We can also handle the mail merge into labels, if you plan to use labels to address your mail pieces.

Can you do the mailings for me? Yes. This is called our Full Service. The price is $0.95 per mail piece ($0.75 for the first 4 weeks of service). This is an all-inclusive price and includes the cost of the leads, labor, postage, and materials. We simply invoice you once every two weeks by adding the number of mail pieces mailed off for you during that two week period. You can also cap the amount that you want to spend so you stay within your marketing budget.

Do you have any samples of the Maryland leads or Maryland sample letters for me to look at? Yes, please email us at info@directlegalmail.com or use the contact box to the right, and we will send you a sample of the data and/or sample letters.

Ethics rules relating to direct mail advertising in Maryland

Rule 7.3 Direct Contact with Prospective Clients

(a) A lawyer shall not by in-person, live telephone or real-time electronic contact solicit professional employment from a prospective client when a significant motive for the lawyer's doing so is the lawyer's pecuniary gain, unless the person contacted:

(1) is a lawyer; or

(2) has a family, close personal, or prior professional relationship with the lawyer.

(b) A lawyer shall not solicit professional employment from a prospective client by written, recorded or electronic communication or by in-person, telephone, or real-time electronic contract even when not otherwise prohibited by paragraph (a), if:

(1) the lawyer knows or reasonably should know that the physical, emotional or mental state of the prospective client is such that the prospective client could not exercise reasonable judgment in employing a lawyer;

(2) the prospective client has made known to the lawyer a desire not to be solicited by the lawyer; or

(3) the solicitation involves coercion, duress, or harassment.

(c) Every written, recorded, or electronic communication from a lawyer soliciting professional employment from a prospective client known to be in need of legal services in a particular matter shall include the words "Advertising Material" on the outside envelope, if any, and at the beginning and ending of any recorded or electronic communication, unless the recipient of the communication is a person specified in paragraphs (a)(1) or (a)(2).

(d) Notwithstanding the prohibitions in paragraph (a), a lawyer may participate with a prepaid or group legal service plan operated by an organization not owned or directed by the lawyer that uses in-person or telephone contact to solicit memberships or subscriptions for the plan from persons who are not known to need legal services in a particular matter covered by the plan.